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Bay Cities Beauty has been in business for over 62 Years! Toll Free: (866) 394-7829

Alterna hair products for dry, fine or problem hair
Born from years of intensive research and development, Alterna's goal is to continually push the envelope by revealing the latest in hair care ingredients and technologies to shape the future of professional hair care.

Alterna Conditioner

Alterna 10 Ten Conditioner

10 Ten Conditioner

6.7 oz

Sale:$66.00

Transforms hair from ordinary to extraordinary. Rebalances and hydrates all hair types for optimal results.

Alterna Caviar Anti-Aging SeaSilk - Moisture Conditioner

Caviar Anti-Aging SeaSilk - Moisture Conditioner

8.5 oz

Sale:$35.20

Seals in essential ingredients and reinforce their results. Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless. This conditioner infused with SeaSilk helps maintain moisture, protects from daily stresses and ...More

Alterna Caviar Anti-Aging SeaSilk - Moisture Conditioner - with Pump

Caviar Anti-Aging SeaSilk - Moisture Conditioner - with Pump

33.8 oz

Sale:$80.00

Seals in essential ingredients and reinforce their results. Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless. This conditioner infused with SeaSilk helps maintain moisture, protects from daily stresses and ...More

Alterna Caviar Anti-Aging SeaSilk Color Hold - Blonde Conditioner

Caviar Anti-Aging SeaSilk Color Hold - Blonde Conditioner

8.5 oz

Sale:$39.60

Seals in essential ingrediants and reinforce their results. Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless. This sulfate free cleanser will refresh blonde tones and revive vibrancy while eliminating ...More

Hemp Organics Color Hold - Repair Conditioner

8.5 oz

Sale:$30.80

A rich, creme-based conditioner formulated with an adjusted surfactant system specifically for chemically-treated hair. It effectively aids in the re-hydration of moisture-starved cuticles to prevent tangles, fly-aways and frizzies.

Alterna Hemp Organics Color Hold - Repair Treatment Conditioner - with Pump

Hemp Organics Color Hold - Repair Treatment Conditioner - with Pump

33.8 oz

Sale:$72.00

A rich, creme-based conditioner formulated with an adjusted surfactant system specifically for chemically-treated hair. It effectively aids in the re-hydration of moisture-starved cuticles to prevent tangles, fly-aways and frizzies.

Alterna Hemp Organics Color Hold - Shine Conditioner

Hemp Organics Color Hold - Shine Conditioner

8.5 oz

Sale:$25.30

Infused with sweet orange peel extract, this moisture-rich conditioner is desined to help restore a "virgin" luster, while showering the hair with protective antioxidants. This shampoo provides superior shine for all hair types.

Alterna Hemp Organics Color Hold - Shine Conditioner - with Pump

Hemp Organics Color Hold - Shine Conditioner - with Pump

33.8 oz

Sale:$69.00

Infused with sweet orange peel extract, this moisture-rich conditioner is desined to help restore a "virgin" luster, while showering the hair with protective antioxidants. This shampoo provides superior shine for all hair types.

Alterna Hemp Organics Color Hold - Straight Conditioner

Hemp Organics Color Hold - Straight Conditioner

8.5 oz

Sale:$25.30

A rich conditioner with maximum conditioning agents that relaxes curls while taming frizz, leaving hair sleek and straight.

White Truffle Luxury Conditioner (Private Reserve)

10.1 oz

Sale:$39.60

Product Discontinued. Limited Supply
Buy Now

This exclusive formula, with exotic extracts from around the world, provides unprecedented manageability and radiant shine. It contains a unique hydro-thermally activated conditioning system that locks in moisture and nutrients with warm water to revitalize each hair follicle, without weighing hair ...More

Alterna Masques

Alterna 10 Ten Hair Masque

10 Ten Hair Masque

5.1 oz

Sale:$60.50

A concentrated treatment that penetrates quickly to renew and repair all hair types for unprecedented results. Infused with African Cacao Extract, Hyaluronic Acid, Caviar Age-Complex, Photozyme Complex with Color Hold White Truffle Oil, Champagne Grape Seed Oil, Bulgarian Evening Primrose, Arabian ...More

Alterna Caviar Anti-Aging Seasilk - Hair Masque

Caviar Anti-Aging Seasilk - Hair Masque

5.1 oz

Sale:$44.00

Revialize your hair wih this intensive moisturizing treatment. Protects color and completely rejuvenates your hair leaving it glowing wih a renewed radiance.

Alterna Shampoo

Alterna 10 Ten Shampoo

8.5 oz

Sale:$66.00

Sulfate free. Transforms hair from ordinary to extraordinary. Rebalances and nourishes all hair types for customized results.

Alterna Alterna Caviar Anti-Aging SeaSilk - Moisture Shampoo

Alterna Caviar Anti-Aging SeaSilk - Moisture Shampoo

8.5 oz

Sale:$32.95

Alterna Caviar Anti Aging Sea Silk Moisture Shampoo. A sulfate free cleanser that attracts, retains and rebalances. Protects color and improves the overall performance of tired brittle hair.

Caviar Anti-Aging SeaSilk - Moisture Shampoo - with Pump

33.8 oz

Sale:$75.00

A sulfate free cleanser that attracts, retains and rebalances. Protects color and improves the overall performance of tired brittle hair.

Caviar Anti-Aging SeaSilk Color Hold - Blonde Shampoo - Sulfate Free

8.5 oz

Sale:$37.40

Improves the way your hair performs. Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless. This sulfate free cleanser will refresh blonde tones and revive vibrancy while eliminating brassiness. Optical Brighteners ...More

Hemp Organics Color Hold - Repair Shampoo - Sulfate Free

10.1 oz

Sale:$25.30

A gentle shampoo formulated with an extra mild surfactant system to thoroughly cleanse chemically-treated hair without over-drying or fading color.

Alterna Hemp Organics Color Hold - Repair Shampoo - Sulfate Free - with Pump

Hemp Organics Color Hold - Repair Shampoo - Sulfate Free - with Pump

33.8 oz

Sale:$60.60

A gentle shampoo formulated with an extra mild surfactant system to thoroughly cleanse chemically-treated hair without over-drying or fading color.

Alterna Hemp Organics Color Hold - Shine Shampoo - Sulfate Free

Hemp Organics Color Hold - Shine Shampoo - Sulfate Free

10.1 oz

Sale:$25.30

Infused with sweet orange peel extract, this fresh, daily shampoo is desined to help restore a "virgin" luster, while showering the hair with protective antioxidants. This shampoo provides superior shine for all hair types.

Alterna Hemp Organics Color Hold - Shine Shampoo - with Pump

Hemp Organics Color Hold - Shine Shampoo - with Pump

33.8 oz

Sale:$60.60

Infused with sweet orange peel extract, this fresh, daily shampoo is desined to help restore a "virgin" luster, while showering the hair with protective antioxidants. This shampoo provides superior shine for all hair types.

Alterna Hemp Organics Color Hold - Straight Shampoo - Sulfate Free

Hemp Organics Color Hold - Straight Shampoo - Sulfate Free

10.1 oz

Sale:$25.30

A gentle, sulfate-free cleanser that relaxes curls while controlling frizz for sleek, smooth hair.

Alterna Life Solutions Color Hold - Volume Restore Shampoo

Life Solutions Color Hold - Volume Restore Shampoo

8.5 oz

Sale:$26.40

Ideal for fine and thin hair, this lightweight formula gently cleanses hair and scalp while strengthening and expanding the diameter of each hair strand. This daily shampoo promotes healthy keratin formation for maximum thickness and volume.

Alterna Styling

10 Ten Ultra Fine Brushable Hair Spray

7 oz

Sale:$35.00

Ultra Fine Brushable Hair Spray

Alterna Caviar Anti-Aging - Shine & Define Spray

Caviar Anti-Aging - Shine & Define Spray

4.2 oz

Sale:$25.30

Shine & Define Spray - Brilliant shine with light control

An age-defying finishing spray that provides brilliant shine with control.

Directions: Spray over dry hair until desired shine and control is achieved. May be applied throughout the day.

Caviar Anti-Aging - Working Hair Spray (Aerosol)

15.5 oz

Sale:$28.60

A unique, flexible, yet brushable, formula that provides a workable hold while adding exceptional fullness and lustrous shine.

Alterna Caviar Anti-Aging Color Hold - Beach

Caviar Anti-Aging Color Hold - Beach

5.1 oz

Sale:$28.60

A lightweight mist for beach-like texture. Provides weightless volume to create natural waves. UVA/UVB.

Alterna Caviar Anti-Aging Color Hold - Mousse

Caviar Anti-Aging Color Hold - Mousse

14.1 oz

Sale:$24.20

Infused with caviar extract, this lightweight, foam mousse adds beautiful luster to maturing or over-processed hair while providing generous hold and shape. This mousse guards against color fade and sun damage.

Alterna Caviar Anti-Aging Color Hold - Polishing Serum

Caviar Anti-Aging Color Hold - Polishing Serum

1 oz

Sale:$26.40

Polishing Serum - Controls Frizz & Adds Shine

This high performing styling product instantly reduces frizz and banishes split ends without leaving hair flat or greasy. A progressive, weightless serum infused with smart silicones that fortify hair from the inside out for perfectly polished, ...More

Caviar Anti-Aging Color Hold - Rapid Repair Spray

4 oz

Sale:$30.80

Alterna's CAVIAR RAPID REPAIR SPRAY WITH AGE-CONTROL COMPLEX is a supercharged finishing spray that has the strength to immediately transform the look and feel of the hair. The spray is lightweight enough to be used throughout the day, restoring vibrancy, strength, and elasticity to tired, dull, ...More

Alterna Caviar Anti-Aging Color Hold - Shaping Balm

Caviar Anti-Aging Color Hold - Shaping Balm

2 oz

Sale:$24.20

Alterna Shaping Balm

A light to medium hold styling balm with CoQ10 that molds and shapes hair. Provides humidity resistance and a smooth, high shine finish.

Directions: Emulsify in palms and apply to wet or dry hair. Style with or without heat.

No Parabens - No Gluten - No Synthetic Color ...More

Caviar Anti-Aging Color Hold Protectant - Styling Tonic (Pump Spray)

8.5 oz

Sale:$28.60

Protectant Styling Tonic (Pump Spray)- Thermal Active Control

A light to medium hold setting lotion with superior thermal protection and an exclusive blend of color protectants.

Hemp Organics Color Hold - Hard Hold Gel

5.1 oz

Sale:$20.90

Hard Hold Gel - Flake Free Hold with Color Protection

A firm-hold styling gel that adds texture, shape and hold without "crunchiness". Provides protection from thermal styling and creates exceptional shine with no risk of flaking. Formulated with Enzymetherapy, Color Hold with UVA/UVB ...More

Hemp Organics Color Hold - Maximum Hold Volume Lock (Aerosol)

10.1 oz

Sale:$24.20

Powered by an advanced dual-polymer system, this maximum hold aerosol spray creates incredible volume and locks styles into place.

Hemp Organics Color Hold - Spray Shine

4 oz

Sale:$20.48

Infused with sweet orange peel extract, this fine misting, lightweight, sheen-enhancing finisher adds healthy-looking brilliance to any hair type or color.

Alterna Hemp Organics Color Hold - Straightening Balm

Hemp Organics Color Hold - Straightening Balm

5.1 oz

Sale:$20.90

10.1 oz

Sale:$31.35

A weightless lotion that effectively aids in straightening both wavy and extremely curly hair. It tames frizzies, adds moisture and primes hair for blowouts. Thsi humidity-resistant balm provides a soft, natural, long lasting hold.

Alterna Hemp Organics Color Hold - Texturizing Glaze

Hemp Organics Color Hold - Texturizing Glaze

5.1 oz

Sale:$20.90

A creamy, thermo-styling lotion that texturizes the hair, adding separation and definition to curls. This unique formula conditions the hair while enhancing natural waves and curls.

Alterna Hemp Organics Color Hold - Texturizing Glaze - with Pump

Hemp Organics Color Hold - Texturizing Glaze - with Pump

10.1 oz

Sale:$31.35

A creamy, thermo-styling lotion that texturizes the hair, adding separation and definition to curls. This unique formula conditions the hair while enhancing natural waves and curls.

Alterna Hemp Organics Color Hold - Thickening Compound

Hemp Organics Color Hold - Thickening Compound

5.1 oz

Sale:$20.90

A weightless, creamy gel that delivers dramatic volume, fullness and control during blowouts and styling. Infused with advanced volumizing agents that increase the diameter of the hair shaft, this gel adds instant volume and fullness while smoothing the cuticle with polymers for improved shine and ...More

Alterna Hemp Organics Color Hold - Thickening Compound - with Pump

Hemp Organics Color Hold - Thickening Compound - with Pump

10.1 oz

Sale:$31.35

A weightless, creamy gel that delivers dramatic volume, fullness and control during blowouts and styling. Infused with advanced volumizing agents that increase the diameter of the hair shaft, this gel adds instant volume and fullness while smoothing the cuticle with polymers for improved shine and ...More

Alterna Hemp Organics Hair Concrete

Hemp Organics Hair Concrete

2 oz

Sale:$20.90

For ultra hard hold, matte finish styling. Use all over to create gravity defying styles-add a little to the roots for vicious volume or at the ends for terrific texture.

Alterna Hemp Organics Modeling Clay

Hemp Organics Modeling Clay

2 oz

Sale:$20.90

This firm hold styling tool builds long-lasting structure and provides a touchable, satin finish. No synthetic color, no mineral oil.

Alterna Hemp Organics Sculpting Putty

Hemp Organics Sculpting Putty

2 oz

Sale:$20.90

An ultra creative styling product designed to sculpt, mold, shape, and create body, texture, and spikes, while providing a flexible, maximum hold.

Alterna Hemp Organics Sheer Pomade

Hemp Organics Sheer Pomade

2 oz

Sale:$20.90

This multi-tasking, lightweight finishing pomade helps smooths, define and control hair while delivering volume and shine. Ultra-hydrating hemp seed oil and nutrient activating enzymes enrich hair with essential amino acids and other nutrients to help prevent dryness and breakage. Contains powerful ...More

Alterna Hemp Organics Shine and Texturizing Catalyst

Hemp Organics Shine and Texturizing Catalyst

3.4 oz

Sale:$20.90

Shine and Texture Catalyst smoothes & conditions the hair cuticle for weightless, brilliant shine. Just a small amount before blow-drying increases manageability, eliminates static and maintains volume, leaving hair soft and shiny.

Alterna Hemp Organics Styling Mud

Hemp Organics Styling Mud

2 oz

Sale:$20.90

A non-greasy, texturizing, molding mud designed to shape wet or dry hair. This anti-humectant mud provides shine and manageability without leaving a "crunchy" feel.

Hemp Seed Spray Wax

4.7 oz.

Sale:$26.10

Product Discontinued. Limited Supply
Buy Now

A medium hold aerosol spray wax for dramatic texture, volume, and separation.

Alterna Hemp Styling & Nutritive Creme Gel

Hemp Styling & Nutritive Creme Gel

5.1 oz

Sale:$17.60

A unique, dynamic, medium hold styling aid that has the hold of a styling gel with the moisture, shine and thermo-styling protection of a conditioner.

Life Solutions - Volumizing Spray Mousse

10.5 oz

Sale:$23.10

This weightless, medium hold spray foam lifts hair at the root for dramatic body and long-lasting volume. Formulated with Enzymetherapy - The Science of Skincare for Hair and Eastern Extracts to support the hair's internal balance and protect against color fade.

Directions: Spray onto damp ...More

Alterna Volumizing

Alterna Life Solutions - Volumizing Spray Gel

Life Solutions - Volumizing Spray Gel

8.5 oz

Sale:$23.10

A lightweight spray gel that adds volume and lift to hair with the control of a gel and the styling ease of a spray.

Alterna Life Solutions Color Hold - Volume Restore Conditioner

Life Solutions Color Hold - Volume Restore Conditioner

8.5 oz

Sale:$28.60

A light, creamy conditioner ideal for fine and thin hair that restores moisture levels while strengthening and expanding the diameter of each hair shaft for extraordinary body and bounce.

Life Solutions Color Hold - Volume Restore Conditioner - with Pump

33.8 oz

Sale:$65.00

A light, creamy conditioner ideal for fine and thin hair that restores moisture levels while strengthening and expanding the diameter of each hair shaft for extraordinary body and bounce.

Alterna Life Solutions Color Hold - Volume Restore Shampoo - with Pump

Life Solutions Color Hold - Volume Restore Shampoo - with Pump

33.8 oz

Sale:$60.00

Ideal for fine and thin hair, this lightweight formula gently cleanses hair and scalp while strengthening and expanding the diameter of each hair strand. This daily shampoo promotes healthy keratin formation for maximum thickness and volume.

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